Wine is freedom, curiosity, connection.
Wine is freedom, curiosity, connection.
The seagull is my symbol. It is a migratory bird, free by nature, capable of adapting to different environments while always keeping its direction. It represents my own journey through countries, cultures, and wine markets—and my belief that wine knowledge should move, evolve, and be shared without boundaries. As Richard Bach wrote in Jonathan Livingston Seagull, a quote that deeply represents my philosophy: “You have the freedom to be yourself, your true self, here and now, and nothing can stand in your way.” Wine is freedom, curiosity, and connection. My role is to help you understand it better, communicate it clearly, and use it strategically.
It all started in Turkey during my university years, when I was introduced to winemaking through a small home winemakers’ group led by professors who shared their passion for wine. Those early years—full of experimentation, mistakes, and learning—sparked my desire to truly understand wine beyond theory.
After graduation, while working in another industry, I realized that home winemaking was not enough. I wanted deeper technical knowledge and practical experience, which led me to Napa Valley, California, where I studied viticulture and winemaking and worked in production teams. Living and working in Napa for three years gave me a solid foundation in wine production, quality control, and international wine standards.
My journey then continued in Piemonte, Italy, where I spent several years working with wineries in one of the world’s most prestigious wine regions, refining my understanding of terroir, premium positioning, and traditional wine culture. I later expanded my experience into the spirits industry, contributing to the production and market positioning of iconic global brands, strengthening my skills in brand strategy, storytelling, and commercial execution.
Today, based in Panama, I put this international and cross-sector experience at the service of others through wine consultancy services tailored to: hotels, restaurants, and wine bars, wineries aiming to enter or grow in Latin American markets, distributors and hospitality businesses seeking stronger wine programs. My work includes wine list creation and optimization, staff training, wine education, tasting events, brand positioning, and market entry strategy, always with a practical, market-driven approach.
Wine consultancy services tailored to hotels, restaurants, wine bars and wineries.